AI Ads Strategy
Before anything is built, we get clear on the opportunity. We look at how your customers describe their problem to an assistant, where your category is likely to surface, and what a realistic first campaign looks like given your market, budget and goals.
Deliverables
- Market & audience analysis for the AI channel
- Prompt / intent map - the questions your buyers actually ask
- Recommended campaign structure and objectives
- Budget model and a measurement plan
- A prioritised roadmap for the first 90 days
Process
- Discovery session on business, product, market and goals
- Research into category questions and comparison behaviour
- Draft strategy and structure, reviewed with you
- Final plan with clear next steps