Insights on AI Advertising.

How advertising works inside AI assistants, how it differs from the channels you know, and how to get your business ready.

Illustration of a person talking to an AI assistant about growing their business

Fundamentals

What Is AI Advertising?

A plain-language introduction to advertising inside AI assistants and why it’s emerging as its own channel.

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Split graphic comparing AI advertising with traditional Google search results

Fundamentals

What Are ChatGPT Ads?

What’s known today about sponsored placements in ChatGPT-style products - and what still depends on platform rollout.

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Four-step process graphic: create, optimize and grow an AI ad campaign

Comparison

How AI Advertising Differs From Google Ads

Keywords vs. conversation context, intent signals, and what carries over from search campaigns.

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Three product cards for coffee, dental and analytics representing different industries

Playbook

How Businesses Can Prepare for AI Advertising

A checklist for landing pages, tracking, messaging and budget before your first campaign.

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Upward performance chart with a plus 230 percent callout

SaaS

AI Advertising Strategy for SaaS

Mapping product categories to the questions buyers actually ask an assistant during research.

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Donut chart beside engagement, conversion and ROI metrics

E-commerce

AI Advertising for E-commerce

Product discovery and comparison shopping in conversation, and where a brand can show up.

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A checklist reading be helpful, be relevant, be transparent, focus on real value

Local

AI Advertising for Local Businesses

“Near me” is becoming “who can help me this week” - what that means for local advertisers.

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A glowing maze with a lit path leading to a sign that reads Solution

Fundamentals

How Conversational Advertising Works

The mechanics of context, relevance and placement in an assistant-led experience.

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A person viewing a data globe with labels for smarter targeting and higher ROI

Playbook

AI Advertising Metrics Explained

Impressions, clicks, CTR, spend, conversions - which numbers to trust and which to treat with caution.

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A dark highway at dawn with a neon sign that reads Grow Your Business

Playbook

How to Build an AI Advertising Landing Page

Structure, message match and tracking for pages that receive AI-referred visitors.

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Full articles are published on a rolling basis. All claims about current platform capabilities are verified against official documentation before publication.

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